CI Score v0 – Early Commerce Index Signal
CI Score v0 is a 0–100 score that gives you a simple, early signal of how a brand or product is performing based on real activity, not guesses.
What is CI Score v0?
CI Score v0 is a 0–100 score that summarizes how healthy a brand or product is right now, based on:
- How much activity it is getting (views + purchases)
- How efficiently that activity converts (conversion rate)
- How those compare to its own recent history and peers (within the brand)
How this SKU is doing vs the rest of the brand's catalog.
How the brand is doing vs its own recent past.
The score is relative and event-driven:
- Relative: Uses your own catalog and history as a baseline, not arbitrary external thresholds.
- Event-driven: Computed directly from the product-view and product-purchase events you send via CI Proof or the /collect APIs.
CI Score Tiers
Product CI Tiers
Strong performer
Normal activity
Needs attention
Brand CI Tiers
Growing momentum
Holding steady
Declining trend
How Product CI Score v0 Works
For each product within a brand and window (e.g. last 30 days), CI Score v0:
- Counts views and purchases for that product
- Computes its conversion rate
- Compares that product's views and conversion to the median product in your catalog
- Combines an “activity index” (traffic) and a “conversion index” (how well that traffic converts) into a single raw score
- Scales that raw score into the 0–100 range
Roughly:
- A product with average views and average conversion sits around the middle of the range
- Products with significantly higher views and higher conversion than the brand median get higher scores
- Products with much lower activity or poor conversion get lower scores
How Brand CI Score v0 Works
For each brand and window (e.g. last 30 days), CI Score v0:
- Sums all views and purchases for the brand
- Computes the brand's conversion rate for that window
- Compares views, purchases, and conversion to the previous time window (e.g. previous 30 days)
- Applies a weighted uplift or penalty to a baseline score based on whether things are trending up, flat, or down
- Clamps the result into the 0–100 range
Roughly:
- If your views, purchases, and conversion are all materially up vs last period, your brand CI Score goes up
- If they are all down, your brand CI Score goes down
- If they are mixed or flat, your brand CI Score stays around the middle
What CI Score v0 Is (and Is Not)
- ✓A simple, relative signal built entirely from your own events
- ✓A way to quickly see which products and brands are hot/steady/cold without deep analysis
- ✓An early “lens” into the broader Commerce Index we are building
- ✗A credit score or a judgment of your business
- ✗A multi-pillar macro index (no category-level demand, supply, or logistics yet)
- ✗A replacement for your own KPIs — it is a complement that sits alongside them
As we expand data coverage and add more pillars (category demand, supply, pricing environment, logistics, etc.), CI Score will evolve into a richer, more complete Commerce Index. v0 is intentionally simple and transparent so you can trust what it is doing from day one.
CI Score in API Responses
Product Signals Response
{
"signal": {
"activity_tier": "high",
"comment": "Strong recent activity and stable conversion.",
"ci_score": 82,
"ci_tier": "hot"
}
}Brand Signals Response
{
"aggregate": {
"total_views": 128450,
"total_purchases": 6425,
"overall_conversion_rate": 0.05,
"ci_score": 57
}
}CI Score v0 – Known Limitations
CI Score v0 is intentionally simple and conservative. It is designed to be useful early, not perfect. There are a few important limitations to be aware of:
CI Score v0 does not yet incorporate:
- broader category demand
- pricing environment across the market
- logistics performance
- returns data
It is a local signal based on your own traffic and conversion. Future versions of CI will layer in more pillars.
- Product scores compare each SKU to the median of your own products in the same window
- Brand scores compare your current period to your own previous period
This means:
- CI Score v0 is very good at telling you which products are doing better or worse than your norm, and whether your brand trend is up, flat, or under pressure
- It is not a cross-brand or cross-merchant comparison yet. A score of 80 for one brand is not directly comparable to a score of 80 for another brand
For very low-traffic products (e.g. only a handful of views or purchases):
- small changes can produce big swings in conversion rate
- which in turn can swing CI Score v0 more than you would expect
We try to mitigate this with:
- minimum thresholds before we compute a full score
- conservative caps on how good or how bad a single period can move a score
In low-volume situations, treat CI Score v0 as a rough indicator, not a precise instrument, and always look at the raw view/purchase counts alongside the score.
The shorter the time window (1d or 7d), the more CI Score v0 will:
- reflect campaign spikes
- micro-seasonality
- one-off events
Longer windows (30d or 90d) tend to give you:
- a more stable view of product/brand tiers
- better context for strategic decisions
Use shorter windows for tactical monitoring, and longer windows for structural decisions.
This first version is explicitly scoped around what we can compute from your events on day one. As Commerce Index expands:
- category-level demand
- pricing power
- merchant health
- brand momentum
- logistics efficiency
will start to feed into CI Scores and CI proper. We will document changes as we go so you always know what CI Score is measuring at each version – v0 is meant to be a clear, humble starting point.
“CI Score Visibility Included”
CI Score visibility gives you early access to basic Commerce Index signals for your brand and products — including activity tiers and basic demand/momentum indicators — ahead of full category and market CI.
You can see CI Score in your CI for Brands dashboard and in your Signals responses (if allowed for your plan).